Teenagers show traditional values
6 July 2006
Teenagers in China are happy to buy brand-name products, but a strong adherence to traditional values sets them apart from peers across the region. A recent survey by McKinsey & Company says urban teenagers between 12 and 17 years of age spend US$36 billion every year. Most of them said they value name brands and fashion but they are traditional about family and saving money, the Financial Times reported. Among respondents, 96% expected to support their parents in old age, while only 79% of parents expected the support. At the same time, more teens than adults saw saving a significant amount of money as a "virtue".