Olympics pick up advertising slack
31 January 2008
Olympics-related advertising drove total Chinese advertising spending up at least 9% in 2007, the Wall Street Journal reported. While different analysts quote a range of figures between 9% and 15% growth, representing total spending of between US$43.43 billion and US$61.36 billion, the numbers represent relatively slower growth than previous years. Ad spending grew 22% in 2004, and 18% in 2005 and 2006. The relative slowdown is seen as a sign that China's ad market is maturing and that advertisers are saving up money for an advertising blitz in 2008.
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