China bans fake medical experts from TV

China has banned actors and "non-accredited personnel" from playing medical experts in television advertisements after online outrage over the practice, Reuters reported, citing state media. The new rules follow a campaign by one Chinese internet user that exposed 12 bogus medical experts selling medicine under various names on television stations in eastern Shandong province. Any further breaches of this ruling would lead to the revocation of the offending companies' advertising licenses and a temporary suspension of sales for their medicinal products. The State Administration of Radio Film and Television has attempted to clean up China's advertising industry by imposing advertising bans on companies whose drugs and health products do not meet safety standards.