Report: 87 million internet users bought goods online in China this year

More than 87 million shoppers bought goods online in China this year, up from 63 million last year, an increase of 38.9% year-on-year, state media reported, citing a report by the China Internet Network Information Center. Shoppers were typically students or white collar workers between the ages of 18 and 30 with a monthly income between US$146 and US$439. The majority of the shoppers are women and most purchases were clothing or household goods. Consumers made US$17.5 billion worth of online purchases in the first half of the year, 89% of which were on consumer-to-consumer sites such as Taobao.com.

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