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Advertising, Marketing & PR

Olympics pick up advertising slack

31 January 2008
Olympics-related advertising drove total Chinese advertising spending up at least 9% in 2007, the Wall Street Journal reported.  more...

Olympic sponsor complains of poor returns

10 January 2008
A Chinese sponsor of the 2008 Beijing Olympics has complained that its expensive Olympics marketing campaign has not translated into higher sales as it had expected.  more...

Omnicom buys minority stake in Shunya

8 January 2008
New York-based agency holding company Omnicom Group has bought a stake in Chinese marketing firm Shunya Communications Group to strengthen its presence in China's ad market, the Wall Street Journal reported.  more...
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