The Editors' Journal

CER links: Olympics publicity, brand loyalty in China

By CER Del.icio.us September 27th, 2007

The Editors suggest checking out the following links:

The Key to Successful Branding in China - Shaun Rein of China Market Research wrote this useful piece on BusinessWeek’s site about maintaining brand loyalty in China.

Venture to Focus on Managing Crises in China - WSJ.com - Law firm and PR firm team up to tackle potential “perfect storm” of bad Olympics publicity

Paul Denlinger: Is The Future of Advertising In Entertainment And Social Networks? - Great post analyzing the future of advertising, the Google/agency divide, and how it all applies to China

Chinese Authorities Execute 10 Million Recalled Toys | The Onion - America’s Finest News Source - “We’re pleased the Chinese government is taking such an active and serious approach to the safety of toys,” said Annelise Bow, director of the Brooklyn, NY-based organization Our Children Come First. “We hope that in the future any potential uprisings

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