The first pan-industry conference on bilateral tourism relations between China and Europe – China: The Future of Travel – organised with ChinaContact takes place on Monday 6 November on the opening day of the World Travel Market which is being held in London.

The conference will bring together government and industry players from the outbound and inbound sectors in Europe and China. From memory, no other country has ever been given a complete day, leave alone the first day, at this important conference.

Fiona Jeffery, Managing Director of World Travel Market, said, ‘Despite the fact that China is forecast to become the world’s top tourist destination and the major tourist source market by 2020, much around China’s tourism industry remains shrouded in mystery.

That is why this conference is crucial to professionals wanting to gain a deeper understanding of the opportunities and how to go about conducting business with the Chinese. This is a conference and a subject which no one in travel and tourism can afford to ignore.’

One of the main subjects covered will be the new hotels which can provide new product to be sold in Europe.
Source: Online travel