Third 'W' Hotel announced for China

[photopress:w_hotel.jpg,full,alignright]Starwood Hotels & Resorts Worldwide has announced plans for its third 'W' hotel in China. The 'W' Guangzhou will open in in 2010 with 320 guest rooms and 167 luxury residences. A mix of long and short term accommodations with a full-range of amenities.

In China’s largest southern coastal city, Zhujiang New Town, the 'W' Guangzhou will be the cornerstone of a new mixed-use complex with boutiques and shops. Developed as an extension of the existing central business district, Zhujiang New Town is aiming to be the new recreation and entertainment center in Guangzhou.
The 'W' Guangzhou will have all the extras including 16,000 square feet of meeting space, three restaurants, a health club, a business center, a heated indoor pool and spa.

Where did they find the odd but memorable 'W' name?

We know that in 1999, Starwood launched the W Brand which was described by, probably, a PR as a 'fun, hip and exciting hotel collection that happily marries boutique hotel flair with the quality and functionality of larger brand hotels.' That sort of does not get us any further.

One guess would be that it lets Starwood lay claim to the shortest name in the bunsiness OR, a preferred guess, www.whotels.com is a neat Internet address to register although, in fact, in automatically redirects to another URL which is the Starwood site on 'W'. Perhaps there is a better reason.
Source: Business Wire