The World Travel and Tourism Council (WTTC) published ‘2007 China travel and tourism economic research.’ This shows that in 2007, China’s personal travel expenses are expected to reach approximately RMB900 billion. By 2017 it estimates China’s personal travel expenses will reach RMB3.5 trillion. This, of course, is a guesstimate but it does show the size of the potential market, potential profits and potential problems.

Last year, the number of overseas tourists in China amounted to approximately 50 million. The number of tourists traveling abroad reached about 35 million and the number of domestic tourists was about 1.4 billion.

China has become a traveling destination and at some point in the future, probably within ten years, it will be the world’s most popular tourist destination.
Source: People’s Daily Online