Ctrip goes to the US
Wednesday, May 7th, 2008
Ctrip, China’s leading online travel agency has entered the US market.
With more than 19 million registered users, Ctrip processed more than 9 million hotel room nights and 10 million air tickets in 2007. However, more and more English-speaking leisure and business travelers are on the site making enhanced English-language services and amenities a necessity to facilitate China travel and booking.
Ctrip limits itself to its strong point, the China travel business from the US, worth more than $150 billion in 2007. At the same time, Expedia is entering the China market. That is going to be an interesting battle, since Expedia has a strong international brand name, but Ctrip seems almost unbeatable on the China business.
Source: China Herald





