Technology getting front-row seat at NY Fashion Week
17 September 2008
Technology showed up at Vivienne Tam’s Spring 2009 show, where models came down the runway clutching slim, red HP notebook computers instead of evening bags. The limited-edition computer, which she called a “digital clutch,” featured the Tam collection’s signature red peony print on its cover. It will be available early next year, sometime around the Chinese New Year. Vivienne Tam According to the designer the peony’s petals on the laptop cover symbolize multi-tasking, which is synonymous with being a woman in today’s tech-oriented society. Not an argument that is easy to follow but sounds good. Vivienne Tam is a fashion designer based in New York who was born in Guangzhou in 1957. Her clothing brand is named after her and is inspired by Chinese design and modern fashion. The theme of first collection was East Wind Code. She authored China Chic, a book on Chinese style. HP said it’s the first time a fashion designer has partnered with a computer company, though others are teaming up with mobile phone companies.
This is an important change in attitudes towards computers even though it looks like fashion reporting.
Source: Reuters
