Comcast Corp's (CCE.NYSE, CMCSA.Nasdaq) NBC Universal held preliminary talks to build a theme park in Tianjin, as the northern port city seeks to become a center for media and entertainment, Reuters reported, quoting the head of a Chinese trade delegation visiting Los Angeles. "We are establishing a center for culture and creativity and we want to become partners with the biggest and best companies in this area," Tianjin Vice Mayor Cui Jindu said in a phone interview. Cui did not indicate the deal was Universal was imminent, but he said Tianjin could partner with the Hollywood company to build a theme park and perhaps even a studio. The Chinese delegation will hold talks with other studios and companies in Los Angeles before making a decision. "We want to talk with Warner Brothers, with Disney and others," said Cui. "We are at the beginning of this."