Shanghai based i-level Media Group has officially opened a branch office in Beijing. The company expects to capitalize on growing demand for advertising opportunities with the Olympic Games looming.

i-level Media Group provides the sometimes entertaining, sometimes irritating, always intrusive LCD screens in taxis.

‘With over 60,000 taxis currently in service in this city, and the 2008 Olympics coming very soon, Beijing is an ideal market for our media,’ noted i-level’s CEO, Aidan Sullivan. ‘We intend to establish a significant presence here in time to capture a portion of the massive ad spend that is expected around the period of the Olympics next year.’

i-level Media has already begun negotiations with Beijing taxi operators and is intent on launching its in-cab screens within months. Testing the screens with local taxi companies will begin this summer. Starting later this year, i-level hopes to install at least 1,000 units per month.

Source: i-level Media Group