Consulting firm PricewaterhouseCoopers (PwC) believes the 2008 Olympic Games in Beijing will boost the advertising market by more than 20%.

PwC said in its global entertainment and media industry outlook for 2007 to 2011 that the Chinese advertising market is expected to grow at an average annual rate of 15% to $22 billion by 2011, about half of the size of the Japanese market.

However, the growth this year and the next year will be over 20%, as advertising clients increase spending.

Note that this is an informed projection, not certain facts. Consultants make the best guess on available data projections and they should be treated as such. And any company the spells its own name in such a damn silly way should be ashamed of itself.

Grace Tang, assurance partner with PricewaterhouseCoopers’ entertainment and media practice, said, ‘Advertising spending related to the Beijing Olympic Games is expected to grow in double-digits in 2007 with another jump in 2008, and this growth will be visible across all media delivery platforms including print, radio and television.’

GroupM, a media ad buying agency under the WPP Group, gave an even bolder prediction — 29% growth in advertising spending in 2008.

Digital media, mainly on the Internet, will double to $2.2 billion in two years. TV advertising will continue dominating the market with 70% market share, while newspapers’ share will fall from 15% in 2006 to 11% in 2008. All of which is, of course, an estimate.
Source: China View