The Beijing Olympic Broadcasting is aiming to stage the best ever television coverage for the Olympics.

Addressing the World Broadcaster Meeting, BOB production manager Bob Kemp said, ‘BOB aims to facilitate the best Olympic Games television coverage ever for viewers around the world.’ The BOB does not refer to the bob sleigh event. It refers to Beijing Olympics Broadcasting.

Host broadcasters BOB have been working closely with the Beijing Organising Committee for the 2008 Olympic Games (BOCOG) to fine-tune all the broadcasting plans for the two-and-a-half week show.

The Beijing Games will provide increased coverage in several sports, including table tennis, which enjoys vast popularity in China, tennis, badminton, and fencing.

BOB will also offer — for the first time in Olympic Games history — some virtual enhancement elements on the International TV signal from selected sports at the discretion of the producer.

Bob Kemp said, ‘BOB will insert when appropriate, a world record indicator on track events of 1,500 metres or longer. The pace of the indicator will be based on the current world record holder’s split when the record was set.

‘Throughout the final, there will be a virtual indicator to show the current gold medal-winning performance for an easy indication of the latest attempt against the best in the competition to that point. These virtual enhancements are being offered to enhance the viewers’ understanding and enjoyment of the action.’
Source: Jamaica Gleaner