75% of tickets unsold in 2nd phase despite high bookings
Friday, February 15th, 2008The Beijing Olympics Organizing Committee (BOCOG) reports that only 450,000 tickets for this summer’s Olympic Games have been successfully allocated, accounting for about a quarter of the tickets available for sale in the second phase.
More than 700,000 orders for 4.2 million tickets were received by BOCOG, but only 123,000 bookings were confirmed after a computerized random draw.
Though BOCOG didn’t give a reason why about 75% of the tickets remain unsold it is fairly obvious — and this is confirmed from the experience of every previous Olymic Games — that some popular events were extremely over-subscribed while the rest of the events were in lesser demand. For example, the number of people who want to go and watch the equestrian dressage contests is finite.
Rong Jun, deputy head of BOCOG’s ticketing center, said earlier that the demand was ‘extremely high but too centralized on several hot events’.
This should not have come as a surprise. It has always been thus.
A total of 1.8 million tickets to the sports events of the Aug. 8—24 Games were put on sale in December. More than 1.5 million tickets were allocated in the first stage of ticket sales last year.
Despite the computer problems which badly affected some initial sales the end result will be the same at these Olympics as every other Olympics. Some events will be easy to get to even close to the day. Others, for more popular events, will be sold be ticket scalpers on the black market.
In Australia, there are concerns about the shortage of tickets for the Olympics. The Australian Olympic Committee (AOC) says it is in talks with organisers of the Beijing Games to secure more tickets for the families of competing athletes.
China has allocated 75%t of all tickets to itself, leaving the rest of the world to share the remaining quarter.
AOC spokesman Mike Tancred says the committee has made it a priority to allocate two tickets to each Australian athlete’s family for every event or session they are competing in.
He said, ‘I can’t say that no families will miss out, but we’ve absolutely made athletes’ families our priority because we understand how important it is to have that support in the stands for our athletes. We’re looking good at this stage. We just need those extra tickets in the preliminaries when the draw for the team sports is completed.’
Mike Tancred says the huge worldwide demand for tickets is making them difficult to obtain.
Source: East Day and ABC

