The two views on Olympic tickets
Monday, February 18th, 2008
First we ran the story 75% of tickets unsold in 2nd phase despite high bookings which is directly below this.
Now we show the other side of the story which are that tickets to the 2008 Games are proving to be among the most coveted in sporting history.
Scalpers already are demanding as much as $40,000 a seat for the August 8 opening ceremony, and tickets for popular sports such as basketball, gymnastics and ping pong (a particular Chinese favorite) are going for ten times their face value. The person in our illustration applying for tickets at the Bank of China simply has no chance. None whatsoever.
The demand for the roughly seven million tickets that the Beijing Olympic Committee is putting on sale for the general public comes from inside and out.
One side are Americans and Europeans who have long dreamed of visiting China and think the Olympics will be the right occasion. On the other, middle-class Chinese families who want to watch with pride as their nation celebrates what is widely touted as a coming-out party.
On the domestic market, ticket seekers have been frustrated by long lines and crashing computer systems.
Two rounds of lotteries to buy tickets have yielded far more losers than winners. The disappointed are pleading their case for tickets on Ganji.com, which is sort of the Craig’s List of China. Even previous contestants cannot get tickets. Ji Ting, a 31-year-old former television executive posted an advertisement for the Olympic Star Security Fund, a charity she set up last year to buy tickets for former Olympians. She said, ‘These retired athletes don’t have much money. They’re not good with computers. They won’t stand a chance on their own.’
The charity has so far been unable to purchase a single ticket through the regular distribution network, so is asking the Beijing organizers to donate a few dozen tickets — at least enough to give to one gold medalist from each of China’s 23 provinces.
Officials of the Beijing Organizing Committee for the Games of the XXIX Olympiad say the competition for tickets is a badge of success.
Jeffrey Ruffolo, a spokesman for the committee said, ‘The interest level is staggering. It’s way beyond what we saw in the last three Olympics.’
So what is the problem?
First, the organizers set aside nearly three-quarters of the tickets for the domestic market. That means fewer to be distributed abroad.
Second, the problems exist only in hot events.
One Beijing scalper offering tickets to men’s basketball and ping pong, along with the 110-meter hurdles in which Chinese heartthrob Liu Xiang is a contender, said he expected to get at least $2,000 each for tickets with a face value of $110 to $150. His advertisement on Ganji.com reads, ‘If you’re not financially strong, don’t bother me.’
Source: LA Times






