Beijing is looking forward to 2008. The Russians to 2014. Thus in the Russian press articles have been appearing regarding the potential profit or loss of holding the Olympic Games. Note the source of the facts in this article is Russia.
The Olympic Games are more often an economic loss than a gain. Where they have made a profit there has been a major involvement by private enterprise.
As a working rule the Olympic Games are only profitable if they are funded by private capital as well as by the government, and the more the better for a host nation.
The Olympics in Moscow in 1980 and in Athens in 2004 saw the biggest losses. In both cases, they were fully financed by the government.
The figures on the Moscow Olympics are still classified but guess at $250 million. Three years ago, Greece ended up with a record loss — total revenues from the $14 billion games barely exceeded $2 billion.
The 1984 Olympics in Los Angeles was totally privately funded and made a profit of $220 million owing to clever Olympic marketing. For the first time in Olympic history potential sponsors were divided into three groups and they were given the exclusive right to use Olympic symbols depending on the size of their contribution.
Exclusively funded by private companies, the 1996 Atlanta Games also yielded a handsome profit of about $600 million. Mainly because budgets were tightly adhered to and much of the infrastructure was temporary and, controversial but fairly widely accepted, sub-standard.
Such figures are difficult if not impossible to predict.
The Australian Olympics entire budget was $1.5 billion. It the aftermath of 9/11 and the start of the war in Iraq Athens has to spend that much on security alone.
Statistics paint an optimistic picture. Thus, the sale of broadcasting rights for the 1960 Rome Olympics produced a little more than one million dollars; the relevant figure for Los Angeles in 1984 was $287 million, and for Athens in 2004, $1.5 billion.
Note that the biggest snout in the trough is always the IOC. Whereas the host country organizers get 49% from the sale of broadcasting rights (the biggest item in the Olympic budget, constituting on average 53% of all revenues), the rest goes to the IOC. The host country also receives half of sponsors’ contributions (amounting to 34% of all income on average). And though the national organizing committee receives 95% of ticket sales, their share is not big — only 11% of the total. It is also entitled to all revenues from the sale of licenses during the Games, but they account for a mere 2% of all income.
What does the IOC do with the immense income it gets from the Games? Good question. It is not totally clear but plainly there must be international support for the Olympics involved in some way.
Source: Ria Novosti