The illustration is in Beijing’s Environmental Sanitation Bureau. There 100 public toilet cleaners — mostly migrant workers — are given a briefing.
Zhuang Zeping urged the toilet cleaners to match their shoes and socks, keep their tools clean and speak softly and politely to strangers. He said. ‘As long as you have come to Beijing, you are a Beijinger. You represent the image of China to the rest of the world.’
(The temptation to head this article: ‘Ich bin ein Beijinger’ almost copying Kennedy’s June, 1963 declaration is well-nigh irresistible. It shall be resisted.)
In recent months, officials from the Communist Party have launched campaigns aimed at stamping out practices that, while common in China, might be seen as unseemly by outsiders: spitting, cutting in line, swearing and littering.
The Olympics is the big chance. ‘We want to prove we are making progress,’ said Sha Lianxiang, a professor of social psychology at Renmin University in Beijing. ‘On the one hand, we are developing and making progress now, while on the other, we still have lots of problems. How to step out of these problems? We need to consider how people look at us. It’s a mirror for us. In a globalized world, we want to be as good as others. We care about other people’s reaction.’
In the West, a person’s behavior would not necessarily be seen as a reflection of a whole nation. But for many Chinese, it’s different.
‘The honor and shame of an individual is related with that of the nation,’ Sha said. ‘This goes back to the time of Confucius, when Chinese were taught to protect the honor of the nation. Society is a complicated network, and we play our roles as members of a collective unit, so this is natural for us.’
Zheng Mojie, deputy director general of the Spiritual Civilization office, is very keen on good behaviour. Zheng’s office has handed out more than four million etiquette books. ‘Don’t honk all the time and don’t honk violently.’ ‘On the phone, greet listeners and tell them who you are with a soft tone and a smile. Don’t pick up too slowly, waiting until the phone rings more than three times. Let the caller hang up first.’
Not everyone thinks it will work. ‘It’s mainly for the Westerners, this campaign,’ said Liu Xiaobo, a freelance writer and political commentator. ‘Good manners are cultivated through daily life by the people themselves, not by this kind of large-scale movement. I think government wants to leave a good impression to the world. It’s about the face of the government.’
Even the Spiritual Civilization Office admits these things take time.
‘Developing the habit of standing in line takes years,’ Zheng Mojie said. ‘The Olympics is just an opportunity to teach this, but this is not just for the Olympics. We are trying to get the public to be more civilized in the long run. Actually for the Olympics, you don’t have to worry. Because Beijingers care so much about face, they will not embarrass the authorities — they will behave very well.’
Source: Washington Post