Online donation platforms drive charity increase

Online donation platforms drive charity increase

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Individual philanthropy in China is on the rise thanks to the growing popularity of online donation platforms, the state-backed China Charity Alliance (CCA) said. A 127% increase in small-scale donations made via China's top four online donation platforms last year was a major driver fueling this trend, Caixin reports. Over 966 million yuan ($140 million) was donated through the top four platforms run by internet giants Sina Weibo, Tencent and Alibaba subsidiaries Ant Financial and Tmall. Annual donations received by Chinese charitable causes in 2015 rose to a record high of 110.8 billion yuan, according to CCA's Annual China Charity Donation Report. It was a 6.4% year-on-year growth and includes money given by both domestic and foreign donors. Donations from enterprises still dominated, but individual contributions grew by 32% in 2015.