‘Spiritual store’ emerges in Beijing
Friday, February 1st, 2008An empty glass bottle labeled with beatific or encouraging words, sold in ’spiritual stores,’ has become a favorite among white-collar workers in Beijing.
The ’spiritual containers’ have been given light, wish-inspiring names, such as ‘everyday is Sunday’ and ‘Beijing’s blue sky’ and range in price from RMB15 to 35.
The owner of one such underground shop in Beijing, a man in his early twenties, told the Beijing Evening News that the empty bottles are produced in Hangzhou, and labeled in Beijing.
The most coveted bottles in his shop are those with the motto ‘away from the keyboards’, which are priced at RMB35.
He said his store has many regular customers, as the bottles are thought to be a form of psychotherapy.
Lu Qibin, a professor at the University of International Business and Economics, said the emergence of spiritual commodities reflects the spiritual crises faced by people in modern society.
Or, an alternative theory, someone has thought of an easy way to make money.
Source: China.org.cn

