Consumer
Sticking with it
July 3, 2009: Henkel’s regional head of adhesives says the acquisition of National Starch will boost its China business
When people think of German consumer products company Henkel, shampoo and detergent, not adhesives, are what come to mind. But adhesives are some of the company’s biggest sellers in China – with automotive and packaging manufacturers as its main customers. The company has 14 factories in China and posted annual sales of US$703.7 million in 2008, representing a 48% yearly gain. Jan-Dirk Auris has worked for 25 years in Henkel’s adhesive technologies division and was named the fi...
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