Sector brief: Media, Tech & Telecom
Disney consortium poised to invest in Bus Online
February 9, 2010: A Disney-Bus Online partnership would allow the US media giant to promote its brand in China, while the Chinese firm gains foreign expertise, content and credibility
A consortium of investors led by Disney (DIS.NYSE) and including Google (GOOG.NASDAQ) is said to be positioning to take a 30-40% stake in Bus Online, China’s largest in-bus digital media company. Talks regarding the US$100 million-plus investment – which would involve the purchase of old shares as well as new shares issued through private placements – are at an advanced stage. Disney’s interest in Bus Online is unlikely to be merely financial; a partnership between the tw...
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